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The company describes Flame as "the scent of seduction with a hint of flame-broiled meat".
The marketing website for this product is firemeetsdesire.com
It's a really disturbing website. There's a scene involving the Burger King with his clothes off (naughty bits covered thankfully), wearing a medallion with a come hither stare on a bear skin rug in from of a fireplace. (shudder)
I keep thinking this must be a joke, but it seems to be real.