If those rules ever worked, they definitely don't work now. I've seen several ads on cable that looked great if they worked. But they sounded so fantastic, that I had to investigate them. Thankfully the internet makes it incredibly easy.
One is Amaze RX. They claim that by drinking one of their shakes instead of a meal, you could lose about 30 lbs in a month. They associate a doctor with it, that looks somewhat like a doctor.
Well I don't believe a shake can fully replace a meal indefinitely and the weight loss claims they make are unbelievable. As I type the product into google, Rather than the autocompletion pick out "Amazerx", it only has a choice for "Amazerx scam". Here is what I found.
This was advertised on the Oxygen channel (A channel programmed for the female demographic). So they evidently thought women were their key market. They thought female lust for weight loss would outweigh their common sense. I feel insulted for all women.
Here's another product that looks great. Riddex Plus is supposed to get rid of bugs by just plugging it in. This would be a great idea for a product...if it actually worked.
This scam was only slightly harder to find on the internet. I looked at the Amazon.com reviews of it.
The best review of it is that the user had no bugs, and has no bugs now. Therefore he guesses it works. The worst review is that the user thinks it actually attracts bugs. There are no pest control improvement stories at all. The product clearly doesn't work at all.
Here is one more, Enzyte-Male Enhancement Formula
The commercial involves a lot of happy whistling and beautiful women who wink at you.
I'm not even supplying links debunking this one since many of them are x-rated. Just trust me when I say this product is actually damaging to one's health. Don't ever try it. It's a scary product.
The lie is so perversive on the internet, that the company peppers proofs that it works throughout the web. But reliable websites show it's dangerous.
So this seems to be a new age. Infomercials can bald-faced lie now on cable channel commercials. They will get fined for it, but the fines are outweighed tremendously by the profits now. So be really careful out there. Caveat Emptor just doesn't cover it.